sarah sitting at desk with laptop looking to left

I’ve never been a natural cook, let alone a recipe developer.

People who enjoy cooking for others always impress me. While I DO enjoy cooking for others (especially my family and friends), I become nervous, fatigued, and anxious.

You could say it’s outside of my comfort zone.

So how and why did I wind up founding a raw food business, spending every weekend conducting raw food demos, talking about combining flavors and spices, and needing to develop recipes every month?

I made the mistake of believing that ANY business would suit me. I reasoned that business, in general, was superior to my mundane 9-5 job.

I was sorely mistaken. SO MISTAKEN!

Although I did love some aspects of my business (I enjoyed my clients and public speaking), I didn’t examine the firm’s day-to-day operations properly, which was a fatal mistake.

I had forgotten how closely the business’s operations were related to what I liked doing!

Over the weekends, I started to dislike my business and nearly preferred my 9-5 job (which didn’t need me to prepare events and “act”).

When starting a business, assess whether it aligns with your existing interests.

Consider the following questions: “Do I enjoy how the majority of business will be conducted?” Does the framework meet my requirements? “

These are very important questions to ask, my friends! A little foresight will go a long way here.

Sarah, xo