The Three Essentials for Becoming an Ad Manager (Part Three of Three)
OK, finally! It’s time for the last part of this post.
Here’s the last thing you need: an equal balance of strategy and detail.
As an ad manager, your goal is to help your client succeed. You’re here to guide them closer to their ideal customers. closer to a sale.
You’ll be wearing different hats.
Many clients don’t know where to start when it comes to planning a marketing campaign.
They’re not sure how many emails they need in an email sequence, let alone how many steps their funnel needs.
If you want to be successful, you need to be able to wear a lot of different hats and go beyond ad management.
One minute you’re assessing the data, troubleshooting, and figuring out how to improve. Next, you’re setting up A/B testing for two different pieces of copy or hooks.
You’re a planner, writer, thought partner, project manager, consultant, and sometimes even designer all in one. Understanding data.
When the campaign is in motion, ad managers must shift their focus to data. How are the ads performing? What needs to be adjusted?
Help troubleshoot to make sure ads are yielding the highest possible results. Focus on strategy
Your clients are depending on you. Whether you’re a few months in or a few years in, you need to be able to go beyond ad management. Keep your focus on the big picture!
What are your client’s goals? Whom are they targeting? Does the data show that you’re moving in the right direction?
In a way, you’re almost like a business partner. You go above and beyond caring about the success of your client’s campaigns and focus on the overall strategy.
You might help plan your client’s landing pages throughout the sales funnel and maybe even consult on how a client’s webinar should be structured.
Effective ad managers are paid a premium because of their ability to lead strategically and implement every step of the campaign process. Keep growing!
Building a successful ad management business takes time.
The secret to steady growth is to practice managing ads for your own business, create your own personalized sales process, and apply what you learn to your clients.
When you’ve mastered these three skills, there will be absolutely no stopping you.
Sarah, xo
