Video marketing is important to any business because it is memorable and measurable. Videos are not just perfect for audiences who want short, engaging pieces; they can also teach complex concepts and inspire marketing-specific actions. Also, videos’ high conversation rate has also become valuable to data-driven marketing companies. That is because you can track and measure video engagement in a meaningful way. Video marketing is a powerful tool, and when implemented properly, it can help drive a wide range of benefits to any business.
Increase Online Presence
Without a business having an online presence, it is quite difficult for most businesses to survive on their own. With Video marketing campaign, you can increase your brand’s online presence. It has been shown that videos encourage people to visit a website. When your potential customers like what they see, they can help spread the word. An effective video marketing campaign will help your brand become more visible online.
Over 80 percent of businesses now use video marketing. Videos are great for a lot of things, and if you think in terms of practicality, a short and unique explainer video can make a whole lot of difference when it comes to informing your audience on the ins and outs of a particular service or product.
With unique video content, you can easily catch your audience’s attention and know that they are truly entertained. Depending on how the video matches your service or product, you may want to use illustrated or animated explainer video to make sure your brand stands out from the crowd.
Improve conversions and Increase sales
Your business won’t last in the market if you are not converting potential customers into leads or sales. Ultimately, conversions can make or break a business. Fortunately, video marketing can help you. Studies have shown that video can help you increase conversions by 80 percent when implemented on a website or landing page. Studies also show that about 64 percent of customers say they will purchase a service or product after watching a video about it.
Complements Marketing Strategies
Video marketing can also perfectly complement your current online marketing strategy. For instance, if you are currently doing a monthly blog, you can add further content in the form of video or convert some of the blogs into a video format. This provides another way for you to engage your customers.
Improve Search Engine Ranking
While videos are excellent for engagement and conversion, it can also help improve search engine ranking. Search engines like Google use the time on the website to help determine whether they are offering what their guest are looking for when they search for a certain keyword. When your audience spends time on your website watching a video, Google sees that as you offering valuable content that they want, and this can help your website move up in search result rankings.
Choosing a Top Video Marketing Company
If you’re ready to start enjoying the benefits of video marketing, join 360WiSE – a top video marketing company that can help you create a professional video marketing campaign that can take your business to the next level.