Ads management involves so much more than tapping a few buttons and typing compelling copy.
You’re overseeing so many different pieces of the process. From choosing the right photo to researching the best audiences, scheduling campaigns to applying strategy.
In ads management, you’ll never be bored – it’s a highly varied role and as a multi-passionate person…it’s always been a bonus.
If you’re new to ads management-or curious about it- and wondering how to take it to the next level, this post is for you.
Here are the three things you need to grow your business:
Paid campaigns for your own business.
How do you sign more clients? For most ads managers, connecting over the phone is the best way to build your client base.
The problem is, even the most skilled ads manager may have trouble getting that first call.
Use paid ad campaigns to help you set up more sales calls.
While referrals, outreach, and organic growth are fine and dandy, they don’t always give you a steady pipeline to keep leads and sales coming in.
When clients find you through a Facebook(TM) Ad, you’re going to stand out (even if you don’t have a lot of case studies).
Clients will want to work with you because if you were able to reach them, you’ll be able to reach their customers too!
Your advertising abilities will speak for themselves.
Just like when you’re planning a campaign for a client, make sure your ad campaign has the following:
Powerful hook. Capture your audience’s attention with a quick and powerful hook.
Captivating photo. Find a photo that will entice your target audience to read more.
Target audience. Now is the time to really focus in on a niche and figure out the kind of clients you want to work with.
Research and experiment with your target audience and find out what works.
Organic outreach strategies aren’t the only recipe for long-term growth and success.
By running your own ad campaigns, you’re already instilling trust. The sooner you use paid ads for your own services, the better.